35,000 kids become Triple Velvet Tree Detectives

The Triple Velvet Tree Detective experience in shopping malls all over Britain and on our website has been a fantastic success.

Budding Triple Velvet Tree Detectives followed a woodland trail and solved mystery puzzles to find out why trees are great. The kids went wild hunting for bugs, searching for the squirrel’s secret stash and trying to catch a leaf in the autumn storm!  They were all given an exclusive Triple Velvet sheriff’s badge and a brilliant logbook to fill in, while parents got a coupon for money off their next purchase of Triple Velvet toilet tissue.

The event in towns and cities across the country reached over 1.4 million people, and 35,000 children became ‘Star Tree Detectives’ by completing the nature adventures and games, within the brand experience and online.

Baby MD says; “Well done to all the kids who are now official Triple Velvet Tree Detectives, wear your badge with pride!”

Enjoy Tree Detective games and activities by clicking here.